4 creative ways brands use Alexa skills in content marketing

Something every woman should know – WHY MEN LIE! GUEST: As we enter a new year, it’s important to take a look at emerging marketing technologies and understand how they might fit into your annual goals for content planning. Voice is certainly one of the technologies content strategists and site owners should keep an eye […]

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Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Something every woman should know – WHY MEN LIE! Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because… Second, AdWords doesn’t scale as […]

Read more "Why the Top of Your Funnel is Almost Always More Profitable than the Bottom"

Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Something every woman should know – WHY MEN LIE! Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because… Second, AdWords doesn’t scale as […]

Read more "Why the Top of Your Funnel is Almost Always More Profitable than the Bottom"

3 disruptive industries that will thrive in the southern U.S. next year

Something every woman should know – WHY MEN LIE! GUEST: In the U.S., the Southeast’s tech ecosystem is traditionally strong in a few defined sectors: Fintech, SaaS, and health IT are among the industries thriving in terms of successful exits, high-growth companies, and venture dollars. But just as the broader tech scene is constantly changing, […]

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